Ever hear those business models compared?
Both can work well:
Either selling a lot of product, to a lot of the market, with slimmer margins (WalMart, Amazon) …
or targeting a higher-end part of the market, and demand a much higher, premium fee (the way Tesla and Apple launched their products).
So what's the similar trend when it comes to ransomware?
Research shows the maximum and median amounts of ransom payments are sharply increasing, with median payments now averaging $1.5 million.
That’s almost eight times what they were just 18 months ago.
On record for the largest payment so far this year is Dark Angels ransomware gang getting a $75 million ransom payment.
So instead of going the WalMart route—of targeting many demanding smaller amounts,
the malware-baddies seem to have leaned more into a Tesla or Apple model: fewer attacks, while demanding bigger ransoms!
The good news?
Although there’s a 10% increase in attacks posted on data leak sites, where those who refuse to pay a ransom have their stolen data leaked, ransom payments are down more than 27%.